Many indicators point to the fact corporate social responsibility (CSR) is a wise business strategy. In our book, How to Become an Employer of Choice, we discussed that people want to work for companies that are good corporate citizens.

Moreover, one of the elements of being an Employer of Choice® is "Making a Difference". We know that when employers give their people opportunities to make a difference that the workers feel more "bonded" to the organization. In these times of a tight (and getting tighter) labor market, it is particularly important to press whichever buttons are effective in keeping people and keeping them engaged and productive.

From the scrolling list of CSR goals in the lobby of Marks and Spencer's headquarters to a handful of enlightened employers in Singapore reaching out to older workers to corporate entities like Coca-Cola working with Greenpeace to eliminate carbon emissions from its vending machines and coolers, employers around the world are expressing their support for social causes and the environment.

The economic slowdown here in the United States is not having the expected effect on the demand for qualified executive talent.

ExecuNet's 2008 Executive Job Market Intelligence Report ; finds that increasing demand, along with a shortage of qualified talent and sustained economic growth overseas, are driving better than expected job growth at the executive level.

The sectors with the highest demand are High Tech, Healthcare, Business Services, Pharmaceuticals/Biotech, and Energy/Utilities. The factors credited with the continuing demand for executive talent are an aging workforce and global economic growth, despite the looming threat of recession.

The report also finds that despite evidence that the economy could continue to shed temporary and entry-level jobs, recruiting and retaining of executive-level talent will remain "a challenging priority" in 2008. More than 70 percent of search firms and corporate human resource professionals believe there is a shortage of executive talent, and two-thirds (67 percent) say the war for executive talent has intensified over the last year, amid increasing economic uncertainty. No longer is the United States economy the sole determinant executive demand.

For years, the United States has held the number one position as the world’s most popular travel destination. However, according to the World Tourism Organization, by 2015 China will be number one.

Some hotel chains, including Wyndham Worldwide, are already making moves to capitalize on this trend. The chain opened its first hotel in Beijing in 2004. Since then, it has grown to have 67 properties in China, including Howard Johnson and Days Inn locations.

The chain Super 8 intends to double its mainland locations by the end of the year. According to Mitchell Presnick, Super 8 China's chief executive, "When economies experience this kind of growth, one of the first things that happens is people want to travel". (from BusinessWeek)

Sandy Westlund-Deenihan, CEO of Quality Float Works in Schaumberg, Illinois is a model employer. "Nobody is really addressing the issues of greater numbers of people (returning veterans) coming out of the war with disabilities", said Westlund-Deenihan. Advances in battleground medical science have kept more wounded soldiers alive.

Having lived through the ordeal with family members, Westlund-Deenihan is on a personal campaign to hire and fast-track returning vets. The technology used in the military translates well to advanced manufacturing. In addition to having technological skills, they get themselves to work on time and stay focused. Some returning veterans are told to "dummy down", because they make their supervisors look bad.

Westlund-Deenihan also laments the fact that many employers are "uneducated" about the costs of hiring people with disabilities, as well as compliance issues. "They have no idea what outstanding employees these veterans make", she adds. "They even make excellent mentors for younger employees."

When Roger Herman and Joyce Gioia traveled to Brazil in the 1990s to talk about the future of Brazil, they characterized the country as "a sleeping giant---just about to awaken".

The well-respected investment firm of Goldman Sachs has given the designation of "BRIC" to the emerging economies of Brazil, Russia, India, and China (BRIC). In fact, the investment leader even offers an index fund of BRIC investments. The fund was created to tap these countries' "tremendous growth potential".

Recently, a futurist colleague Stephen Aguilar-Millan, Director of Research for the renowned European Futures Observatory in the United Kingdom, highlighted the significant lack of western press attention to Brazil, compared to attention given to Russia, India, and China. He conducted his own informal research and discovered that since 1997, "The Economist" Magazine has featured 2,282 articles on Brazil, compared to 3,762 on India, 4,640 on Russia, and 6,845 on China.

On the LONG flights (total over 20 hours in the air) to Southeast Asia earlier this week, I had the opportunity to reflect on the previous few weeks. I remembered that my actual flight arrangements for 3-April had not been booked until very late in March. . .and that I had been waiting for a prospective client in Kuala Lumpur (KL) to decide when/if they wanted to schedule the two-day workshop that had been in discussions for months.

Just after they had opted to postpone the engagement until my next visit--due to internal project challenges--another prospect woke up and emailed to ask if it was too late to get onto my crowded schedule. After not booking until the last minute, I still ended up changing my flight arrangements three times to accommodate the new client.

As my professional speaker colleagues will confirm, our clients have been booking us to speak with less and less notice. My engagements for 2-April and 23-April in the US were both booked within six weeks of the date of delivery.

I think it is valuable to look at what's happening, why, and what it means to organizations moving forward. First, as we have said so many times before: the world is changing at an ever-increasing rate. The future is here today; that future we thought would take years to arrive.

The Spherion Employee Confidence Index, a monthly measure of workers’ confidence in their personal employment situation, fell for the seventh consecutive time last month. With this decline, it reached the lowest level since the survey's inception in 2004.

We see two reasons for this downturn: first, the United States has experienced negative job creation for the last two months, last month losing 63,000 jobs, according to the US Bureau of Labor Statistics; second, the media continues to beat the drum of doom and gloom, because "Bad news sells." We have written about the media's effect before. http://www.hermangroup.com/alert/archive_8-15-2007.html

In our 2008 Workforce/Workplace Forecast, we discussed the growing importance of metrics (measurement) in Human Resources to drive more money to the bottom line. http://www.hermangroup.com/alert/archive_12-12-2007.html

Recently, we met Janet Walsh, President of Birchtree-HR, Llc, the person who coined the term "Human Capital Financial Management" (HCFM). "In HCFM, we evaluate investments in people for their returns and link them to business strategy," said Walsh. "Research studies conclusively prove organizations that link human capital programs with business strategy enjoy six to 38 percent higher return on total capital than those that don't," she added. The best systems are the ones where there is a "clear line of sight" between the people programs and the business strategy.

A global Human Resource consultant, focusing on HR strategy, compensation and performance management, Walsh is often asked, "How do I link the business strategy of the company to my programs?" Agreeing with our previous Herman Trend Alert, "the future of training will be gaming and simulation" http://www.hermangroup.com/alert/archive_2-11-2004.html , Walsh and her colleagues created an HR simulation, called "At the Table".

One of the judges at the recent War Game, sponsored by Fuld & Co., in Cambridge, Massachusetts, is a principal in a new organization called JumpTap.com. JumpTap is probably the leader in mobile search and related advertising.

In a recent report issued by the Pew Internet & American Life Project, the data reflects that more Americans would find it more difficult to give up their mobile phones than the Internet, television, or landline telephones. The report also found that 62 percent of respondents use their cell phones and additional wireless devices for other activities, including text messaging, taking pictures, and sending e-mail.

Interestingly, it is not just the younger generations that appreciate this beyond-voice access, but African Americans and English-speaking Latinos are more likely than white Americans to use these applications on their cell phones.