Many indicators point to the fact corporate social responsibility (CSR) is a wise business strategy. In our book, How to Become an Employer of Choice, we discussed that people want to work for companies that are good corporate citizens.
Moreover, one of the elements of being an Employer of Choice® is "Making a Difference". We know that when employers give their people opportunities to make a difference that the workers feel more "bonded" to the organization. In these times of a tight (and getting tighter) labor market, it is particularly important to press whichever buttons are effective in keeping people and keeping them engaged and productive.
From the scrolling list of CSR goals in the lobby of Marks and Spencer's headquarters to a handful of enlightened employers in Singapore reaching out to older workers to corporate entities like Coca-Cola working with Greenpeace to eliminate carbon emissions from its vending machines and coolers, employers around the world are expressing their support for social causes and the environment.
















